The Who

Jon Erwin - Founder, Creative Director, Producer

I feel incredibly fortunate and grateful for the opportunity to create content and shape creative direction for well over a decade. I definitely fall into the category of multi-hyphenate creatives,  having worked on a wide variety of types of projects in various roles - marketing campaigns, social & digital strategy, on-air promos, digital content, documentaries, tv specials, pilots, on-the-ground production logistics and on-set directing. I’ve produced countless digital & social content pieces that have gained hundreds of millions of views & engagements. 

Some recent project highlights:

• The award-winning branded medical mystery podcast Symptomatic for iHeartMedia. Keep an eye out for new episodes!

• Lifetime’s first ever live polling campaign for their #1 show, Married at First Sight.

• History’s Ancient Recipes with Sohla which now has over 40 episodes and more than 40 million views across all platforms. (Honestly, that is mind-blowing to me.)

• Social content strategy consulting for Lifetime, History, SYFY & NBC Sports

• Nonprofit fundraising video production & post-production

Going back a bit, I learned how to tell engaging stories in the creative marketing world of promos, digital campaigns & social content during my time at SYFY (yes, I was there when Sharknado took over the world!). I revamped SYFY’s social strategy and content offerings, resulting in a 177% increase in engagement on Instagram, which translated into increased Ad revenue.

I’ve been fortunate to have some genuinely amazing mentors in the past, so I continue to try to pay it forward by mentoring and hosting panels for the next generation of young professionals in the media space.